Shenzhen International Poster Festival took place at MICA. The festival is an exhibition of awarded posters from all over the world. I was in the promotion team for promoting this festival, by creating promotional posters, postcards and stickers for guests.
For the final poster design, I created an explosion of segments of words “Shenzhen International Poster Festival” to express the energy and excitement of the exhibition. The letters “s”, “i”, “p”, and “f” are created in 3D shapes to refer to some 3D posters displayed in the exhibition. The letters are sitting on a rectangular shape, referencing the shape of a poster. All the detailed information are listed along the border to frame the poster and to guide viewer’s eye throughout the piece.