Visual art direction now is a huge part of how instagram brands will stand apart from the crowd. This project  focuses on creating a marketing art direction for an existing brand, using its logo, color and typeface. The process of researching artists for the proposed photoshoot is also crucial. I chose CANMAKE Tokyo, which is a Japanese domestic cosmetic brand that focuses on making cute, high-quality and easily affordable products for young adults.

ART DIRECTION
ADVERTISEMENT DESIGN